Michael J. Armstrong, Brock University and Anteneh Ayanso, Brock University Customers often find retailers online using Google. For example, type “laptop” into the wildly popular search engine, and you will quickly see web links related to laptop computers. Some of those are “sponsored links,” also known as retailer ads. Those retailers paid Google to display…
Tag: Retail
The Evolving Role of Private Labels in Indian Retail Industry
Private Labels – unlike the generic or branded offerings of the past – are becoming very integral part of the global retail landscape, which also in turn contributing heavily to generate most sought after Local Purchase Order (LPO) at various mom and pop shops. Products coming under Private Labels are carefully managed and marketed in…